Ericsson, a world-leading provider of telecommunications equipment and services, has a culture that encourages employee involvement in charitable endeavors. Ericsson turned to G&G Outfitters to supply cycling jerseys for its annual cycling event, Bike MS (Multiple Sclerosis), which raises money and support for the National MS Society.
Budget constraints, art design coordination, and tight delivery timeframe made this project a challenging one. Standard production time for fully customized cycling jerseys is 6-7 weeks. Ericsson needed them in a fraction of that time, without compromising its strict brand and quality standards.
G&G delivered completely custom jerseys within three weeks with fabric meeting the exact PMS color match required by Ericsson’s strict brand guidelines. G&G was able to provide custom designed jerseys that fit participating youth riders as well as adult riders in larger plus sizes. The project showcased G&G’s unparalleled expertise with custom-dyed fabrics offerings, full-color printing capabilities, and expert sewing techniques.
In addition to the products being delivered in record time and within budget, Ericsson confirmed that participants have already begun to sign up for 2013’s ride, and they expect the largest participant group to date!