MillerCoors, a joint venture of SABMiller and Molson Coors Brewing Company, sells approximately 70 million barrels of beer annually. Its Coors Light brand tasked G&G with creating a display enhancer piece to promote Coors Light’s sponsorship of IMG, CLC and LRG basketball schools.
MillerCoors wanted more than just a display piece. They were looking for something interactive that could be used for games and other promotions, both at basketball games and at establishments.
Coors Light leveraged G&G’s Sports Licenses to truly capture the affinity between Coors Light and the college basketball fan. G&G created the Coors Light take on the classic “Pop-A-Shot” with a fun and effective display piece. It featured a unique “Lug On” cardboard digital bottle that could be removed or added to the display piece.